Microsoft India has appointed Jack in the Box Worldwide to handle social duties for the prestigious Windows Phone. Microsoft is trying to share the platform with its nemesis Android and iOS by entering the new Windows Phone in the market.
Sales of NFC-enabled cellphones are expected to more than triple to 100 million handsets this year as manufacturers and operators roll out new models, hoping to tap emerging market for mobile payments, research firm Berg Insight as said last month.
Speaking on the appointment, Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India Pvt. Ltd. had this to say, "Jack in the Box stood out for their creativity, passion and expertise and we are excited to have them on board."
Social networking sites are full of chats and discussions about Android based applications and games. With this appointment, Microsoft is going all out on and trying to promote its Windows phone on major social mediums. With a creation of buzz around the masses about their new and unique operating system, Microsoft India along with the agency will try and maximum exposure in potential market.
Commenting on the win, Roopak Saluja, Co-Founder & MD, Jack in the Box Worldwide said, "We're thrilled to be the last ones standing among an august group of fourteen. Now comes the excitement of working on a truly groundbreaking product that has already succeeded in redefining contemporary aesthetic, both in terms of design as well as user experience. How to further amplify this is our challenge."
According to a report by Erricson Consumerlab, smartphone sales in India are shooting up by day due to faster web connectivity and access to numerous applications. About 43% people say better Internet access is main reason for buying a smartphone while 33% prefer to buy these devices to access more apps.
With Samsung’s Omnia and Nokia’s Lumia Windows phone, Microsoft is banking on the huge smartphone market. The appointment of JITB projects Microsoft’s move of experimenting in new ideas to put Windows phone on the map.
Samit Malkani, Creative Head, JITB says the creative challenge is, "Working on Windows Phone, a product that is revolutionizing the mobile phone category, is both an amazing challenge and an amazing opportunity. The team's very excited, and we're looking forward to churning out some really breakthrough work on what is a really breakthrough product."
April 22, 2013, 5:55 am UTC
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