Samsung Electronics have reached the pinnacle for the first time ever by becoming the world's biggest mobile handset vendor in the first quarter of 2012, capturing a quarter of the global market. As, a result, the South Korean Company has ended the 14 year reign of Finnish mobile maker Nokia as the global industry leader.
Samsung shipped 93.5 million handsets in the first quarter, 36 % more than a year earlier, and compared with 82.7 million for second-ranked Nokia. Samsung’s extremely popular Galaxy smartphones, Note phones/Tablets have helped it win the market share from Nokia. Samsung recorded an enormous first-quarter net income of 5.05 trillion won ($4.5 billion), beating analysts’ estimates.
Samsung and Apple have carved out a niche in the high-end smartphone market and rivals they struggle to introduce compelling models that can compete. These two controlled 90% of the market last year and that is not expected to change much this year or next according to Bernstein analysts.
"We anticipate very strong demand for Galaxy S III," Robert Yi, Samsung's Senior Vice President and Head of Investor Relations, told analysts, "When there's strong demand in the market, we don't necessarily need to spend a lot of marketing dollars to promote sales."
Samsung plans to double sales of smartphones and tablets this year, armed with a series of new products including basic phones. Samsung expects to sell about 380 million handsets this year after shipping a record 300 million units last year.
Samsung plans to unveil a successor in next month for the Galaxy phone which was announced last year and also plans to make the first mobile phone to run on Google Inc.’s Ice Cream Sandwich operating system. Besides this, Samsung’s Galaxy Nexus - “talk-to-type” technology, image-editing tools, offline search for e-mails and facial-recognition technology take on iPhone’s voice-recognition technology .
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