Virginia Sharma (VP, Marketing and Communications, IBM India) was one of the 1st presenters under the Marketing Masters series on day 1 of ad:tech New Delhi. An avid B2B marketer who has been with the company for more than a decade & half emphasized on IBM’s 100 year old history into inventions & landmark achievements by this brand which includes the involvement into historic moments. Virginia left an interesting thought in the audience’s mind as she concluded on how could she tap Digital to build authentic advocates for IBM’s corporate character using this new medium.
Watch her video exclusively on iMedia Connection as we’d be unveiling the remaining five Marketing Masters soon!
April 22, 2013, 5:55 am UTC
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