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Want to Excel in Negotiation? Frequent LinkedIn
Want to Excel in Negotiation? Frequent LinkedIn
By: Bikram K Singh

This sounds incongruous that frequenting on a social media website will have any effect on your negotiation skill, even if it is a professional networking social website, but the data that came out of LinkedIn survey tells something contradictory to what our common sense makes us believe.

In a survey conducted with 2000 professionals globally, LinkedIn found that there is a direct correlation between frequency of LinkedIn usage and feeling comfortable when negotiating on issues related to career.

48% of respondents who visits LinkedIn daily reported feeling confident about career negotiation and only 1/3rd of those who visits LinkedIn less than 5 times a week oozed the same amount of confidence.

The research was conducted in 8 countries, of which professionals from India reported of being the most confident. Of 400 people who were surveyed, 47% said that they feel confident while only24% said they feel anxious about career negotiation, and 4% reported begin frightened.

There were other parts of the study which showed correlation between visiting LinkedIn and feeling confident while career negotiation (see the bullet points below for details on that), but the question is what is there in LinkedIn, or any professional network, that is making professionals confident when negotiating career related matters?


Effect of LinkedIn on Career Negotiation

  • Of 2000 respondents, 48% who frequented LinkedIn daily are more confident when negotiating about career.
  • Of 8 countries surveyed, India and Germany are top two countries where professionals are more confident.
  • 48% of Indian LinkedIn users reported as being confident in career negotiation, whereas, 43% of German LinkedIn users said so.
  • Professionals in the USA are the most anxious lot when negotiating for career (39%).
  • India is the fifth most anxious country. 24% felt anxious about negotiation.
  • Brazilians are most frightened lot when involved in career negotiation. 21% of respondents said so.
  • South Korea is the most indifferent country about career negotiation (21%), while, only 7% Indians reported feeling indifferent about career negotiation.
  • Men are confident than women. 37% men reported being more confident and 26% of female respondents said they felt confident on career negotiation.
  • 28% Indian professionals felt career negotiation was like playing tennis, “where two equal players compete in an organized game.”

How LinkedIn Influence career negotiation

To understand the effect, we need to know how negotiation is tilted in anyone’s favor and how one wins negotiation.

In a negotiation, the person who has more information about the situation than the other person manages to get an upper hand. In other words, the person who has a better knowledge of situation and who has more knowledge about the blind spot tends to be on the winning side.

This is where LinkedIn or any other professional (or other) social media comes into play.

Professionals who are more active on LinkedIn tend to crowd-source information related to salary structure, job responsibility, roles and rewards, appraisals, and nature of work. Before any interview or any negotiation, these professionals would be using the platform to search for relevant information, including the details mentioned above. This would give them an understanding of roles and responsibility of the new job and salary expectation.

By providing information on all aspect of a job, LinkedIn is adequately arming the professionals to win the battle of career negotiation.