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Social Sharing Platform iDubba Secures Angel Funding
Social Sharing Platform iDubba Secures Angel Funding
By: iMedia News Bureau

iDubba (Morpheus 6th batch), a powerful television programme- recommendation engine and social-sharing platform has secured funding from Angel investors including Rajan Anandan (Google India MD), Srikant Sastri (Vivaki India Head), Abhishek Rungta/Pallav Nadhani ( and few others.

The platform aims to connect TV audiences by recommending relevant programmes. The company has recently released official public beta of their website after analyzing user feedback from earlier two prototypes. The new release has significant design improvements & a pictorial TV guide which makes TV program surfing a lot more easier & fun.

iDubba was started by Rabi Gupta and Ashish Kumar in 2010. Digital TV guides recommend shows only on the basis of their popularity, without a robust algorithm. iDubba recommends TV programmes by focusing on technologies like collaborative filtering, social behaviour analysis and intelligent algorithms to make recommendations.

iDubba also provides key insights and detailed reports on TV viewing habits, responses and needs of the Indian audience. Industry folks can use this relevant and contextual data in making high-impact decisions. While the platform is free for users, it is trying to acquire users for the website.


Having built a social network around television features like 'Tune in' and public profiles shows what users watch on TV at any point in time.

iDubba has seen total of 70,000+ activities. 25,000+ (15k reminders and 10k Tune Ins) activities happened in last 3 weeks (after beta release). It already has 50+ active players playing the leaderboard and fighting for rewards going to be given this month. More than 1200 people are actively tuning in to the programs (which is the major feature).
iDubba now caters to all of English and Hindi TV channels in India with 150+ channels and 18000+ shows and movies in its database.