iDubba (Morpheus 6th batch), a powerful television programme- recommendation engine and social-sharing platform has secured funding from Angel investors including Rajan Anandan (Google India MD), Srikant Sastri (Vivaki India Head), Abhishek Rungta/Pallav Nadhani (seeders.in) and few others.
The platform aims to connect TV audiences by recommending relevant programmes. The company has recently released official public beta of their website after analyzing user feedback from earlier two prototypes. The new release has significant design improvements & a pictorial TV guide which makes TV program surfing a lot more easier & fun.
iDubba was started by Rabi Gupta and Ashish Kumar in 2010. Digital TV guides recommend shows only on the basis of their popularity, without a robust algorithm. iDubba recommends TV programmes by focusing on technologies like collaborative filtering, social behaviour analysis and intelligent algorithms to make recommendations.
iDubba also provides key insights and detailed reports on TV viewing habits, responses and needs of the Indian audience. Industry folks can use this relevant and contextual data in making high-impact decisions. While the platform is free for users, it is trying to acquire users for the website.
Having built a social network around television features like 'Tune in' and public profiles shows what users watch on TV at any point in time.
April 22, 2013, 5:55 am UTC
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