In a move to capture the robust smartphone and application market, Snapdeal has launched an app for Android users. Snapdeal.com can now be accessed on smart devices that run Google's mobile OS. The app enables access on the go and offers users thousands of brands across various categories.
Earlier this year, the e-commerce company launched their WAP platform and the Android app further extends their presence on mobile devices. The application is compatible with Android 2.2 and upwards.
The app aims to provide on-the-go access to various brands and products showcased on Snapdeal’s site. The app will also generate suggested products’ based on user browsing history and as well as location, which will be accessed by the App from the users mobile, also with integrated payment options, with COD among it.
Elaborating about the launch of app, Rishabh Arora, Head – Mobile Initiatives at Snapdeal.com said, "There are millions of Android users in India and this app will be a great way of reaching out to these users and providing a seamless shopping experience on their smart phones. We will continue to optimize the features and work towards building one of the best Android apps in this domain. We are in the process of rolling out apps for other platforms like iOS & Blackberry too."
It is interesting that Snapdeal chose to launch for Android before they launch for iOS. Perhaps, the largest percentage of Snapdeal mobile customers are mostly Android users.
The app has received 500+ Downloads till now which is expected to rise quickly among users of Snapdeal.com. Using the app, one can find deals in their locality, make payment on-the-go, get the coupon on the app and redeem it. The app is quite convenient as it provides a good mechanism for buying on Snapdeal, but it may lead to intrusion of privacy as the app requires a number of permissions to access user information and profile.
The Snapdeal app will let you see products in categories, including Restaurants, Health & Beauty, Entertainment or Branded products like Mobile phones, Electronics, Perfumes, Watches, Bags and Sunglasses. The app is location enabled, so you can see deals around you based on your location. You can also see what's going on in your locality and see the distance of the deals from your current position.
April 22, 2013, 5:55 am UTC
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