Bangalore-based mobile advertising network InMobi has embarked upon its expansion plans. The company has appointed Mr Sandeep Deshpande as the Country General Manager, India, and Mr Vishal Nongbet as Business Head of Brands.
Also, in order to tap the Indian mobile advertising market, the company has also recently opened offices in New Delhi and Mumbai.
Naveen Tewari, Founder and CEO, InMobi, said, “We are pleased to have Sandeep and Vishal’s vast experience to head our rapidly expanding operations in the Indian market. With their unique blend of experience in technology, expertise in ecommerce and brand marketing capabilities, we are confident that both Sandeep and Vishal will play an important role in identifying new business opportunities and further expanding our operations in India.”
Sandeep has over two decades of experience in launching and growing new businesses. Prior to joining InMobi as their Country General Manager, he spent nearly a decade in the Internet Industry, working for world-class organizations like Yahoo, Alibaba.com and Rediff.com. As a General Manager at Yahoo! India,Sandeep was instrumental in launching and growing Yahoo! Search Marketing, Yahoo Small Business and Local Search during his stint with them. Subsequently he played a lead role in setting up Alibaba’s fully owned subsidiary in India during 2010-11 and building the Alibaba brand among SMEs in the local market. In his new role at InMobi, Sandeep will be responsible for InMobi’s business operations and growth in India.
Speaking on his new role, Sandeep Deshpande said, “I do hope that my experience in setting up new business and in online marketing will help me take InMobi to new heights.” Vishal, when asked about his new assignment said, “We at InMobi are changing the way the world advertises.”
Nongbet has more than 13 years of experience and was earlier working with the Times of India Group as General Manager, Brand. He has also worked with companies such as PepsiCo, Kodak, Mahindra Group and SMSGupshup.
InMobi is banking high on the opportunities available in the Indian market.With an increased penetration of smartphones across age groups and social strata, the mobile ad impressions too are witnessing an upsurge and the advertiser community is accepting this innovation. With the current mobile advertising market in India touching $25 million, it is expected to hit $60-80 million by 2014.
InMobi is backed by venture investors such as SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures.
April 22, 2013, 5:55 am UTC
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