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Page Load Time Matters
Page Load Time Matters
By: ibea

Good evening my Internet buffs! Tell me, while surfing the web, how often have you been troubled with excessively slow sites, got irritated, lost patience and abruptly left the page? Well, off late I have been bothered by slow sites! In fact just last night I was on a lifestyle site that took exceptionally long to load. I waited and finally gave up! Phew! Sounds familiar?

So folks, we agree Page Load time (time taken for a web page to complete loading of its content in a visitor’s browser) matters!

The following graph depicts the mean and median Page Load time for Desktop and Mobile:


Let’s explore Page load further.

Why does Page Load time matter?

It matters for the following reasons:

  • Simply because, no one likes waiting or has that kind of time and patience.
  • Users today are used to fast download (thanks to broadband), so spending too much time on page downloads puts them off.
  • If a page loads too slowly, chances are high that it has already lost its users as they would have abandoned it for a faster one.
  • It helps in conversions.
  • Sites that are not optimized lead to a higher bounce-rate and lower conversion-rate.

What really slows down Page Load time?

Following are the reasons for slow Page Load time:

  • Excessive scripts on a page
  • The nature of the site/ content/file size
  • Heavy, large images; not optimized for the web
  • The type of interactions your users perform on the site
  • Excessive and unwanted use of background images in website design
  • Poor coding standards
  • Server overload and low quality shared hosting leading to slow response times and ultimately slows down the page load time.

How can you improve your Page loading time?

These are the two things you can easily do:

Compressing images: Heavy images lead to an increased page loading time. Compressing images allows you to remove unnecessary data from, thereby reducing file size. So try and compress images and remove unnecessary data from it. 

“Minifying” any JavaScript there: Removing additions from JavaScript files that contain additional comments, white-spacing or code indentation is called ‘minifying’. These additions pump up the file size. So get rid of those too!

Though Page load speed is a crucial factor in Page Rank and organic search rankings, it is certainly not the only factor in determining the performance or popularity of a site. A faster web leads to better experience for the users and also to businesses. Here is a suggestion: Use Google Analytics to track your site and help you determine your site speed and performance. As a businessman if you are not happy with the results it brings in front of you, may be you could look at fixing it up?

Till we meet again, I wish you happy, smooth and fast surfing on the internet! Adios!

The article is written by a Social Media team at id8labs and is originally published here.