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Nokia partners Airtel and Vodafone to offer paid content for users
Nokia partners Airtel and Vodafone to offer paid content for users
By: iMedia News Bureau

In a bid to enhance consumer experience, Nokia has joined hands with Bharti Airtel and Vodafone India to offer integrated billing solutions on the Nokia Store.

Vodafone and Airtel consumers can now download a plethora of local and global paid content on Nokia’s mobile application store and pay for their downloads, as part of their monthly mobile phone bills or have the amount deducted from the prepaid balance.

Nokia Store has over one lakh pieces of content, with more than 13 million download requests per day globally. Nokia Store India currently sees more than 60 million downloads a month. At present it offers applications, games, videos, podcasts, productivity tools, web and location-based services and much more. Consumers now have the option of purchasing premium content only via credit cards.

Sanjoy Mukerji, Chief Commercial Officer, Vodafone India, said, “This will enable purchase of Nokia Store applications through an operator billing process. This would also offer significant monetisation opportunities to developers and galvanise local content development.”

"By bringing premium apps to consumers through the Nokia Store via a convenient purchase process, this relationship aims to nurture the apps ecosystem and usher in significant growth in adoption of data and usage of apps in India," Mukerji added further.

Along with the carrier billing, the Finnish handset maker has also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application's interface.

Talking about the response to Nokia store, Viral Oza, Director Marketing, Nokia India, said, "The Nokia Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. The response from consumers in India has already exceeded our expectations, with the number of monthly downloads at 60 million and growing. We believe our partnership with Vodafone and Airtel, the two largest GSM mobile operators in the country will provide more and more Indian consumers easy access to paid content on the Nokia Store.”

In addition, Nokia has also put in place a broader range of price points on the Nokia Store in India creating a hugely attractive and valuable purchase opportunity.

N Rajaram, Chief Marketing Officer, Bharti Airtel said, "It will provide access to premium apps, games etc. from across the globe, thereby enriching the customer experience. In addition it will accelerate the development of the Mobile Internet ecosystem in India."