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Marketing Masters: Anurag Mehrotra of Ford India at ad:tech New Delhi 2012
Marketing Masters: Anurag Mehrotra of Ford India at ad:tech New Delhi 2012
By: Senthilkumar Rajappan

Anurag Mehrotra, Vice President, Ford India was one of the presenters under the Marketing Masters series at ad:tech New Delhi. Here he spoke about how Ford redefined the grammar in a sense of allowing the consumer experience it first hand and let the world know about the car in their words thereby creating a chain of socially relevant exchanges.

In this series, we've highlighted a case study of Ford which has the distinction of having run a digital campaign on the internet for the first time and then went on to do it offline too. The social connect and engagement in the future will be a metric for the brands across the spectrum and they will be ignoring this at their cost.

Do watch this video exclusively on iMedia Connection.