Anurag Mehrotra, Vice President, Ford India was one of the presenters under the Marketing Masters series at ad:tech New Delhi. Here he spoke about how Ford redefined the grammar in a sense of allowing the consumer experience it first hand and let the world know about the car in their words thereby creating a chain of socially relevant exchanges.
In this series, we've highlighted a case study of Ford which has the distinction of having run a digital campaign on the internet for the first time and then went on to do it offline too. The social connect and engagement in the future will be a metric for the brands across the spectrum and they will be ignoring this at their cost.
Do watch this video exclusively on iMedia Connection.
April 22, 2013, 5:55 am UTC
April 4, 2013, 5:21 am UTC
March 29, 2013, 4:57 am UTC
March 15, 2013, 7:02 am UTC