Shubhradeep Guha has taken over as Country Manager of SapientNitro India. He is stepping in place of former Country Manager, Ramswaroop Gopalan.
Guha will be involved in leading SapientNitro’s marketing services business in India in building capabilities across the marketing and digital space as well as engage with key global and Indian brands and will report to Global marketing services lead Bob Van Beber.
Alongside his duties as Country Manager, Shubhradeep will retain his current responsibilities and continue to be a part of SapientNitro’s European and Asian leadership teams. Shubhradeep was part of the team that shaped and built SapientNitro’s London studio and some of Sapient’s acclaimed work there was done under his leadership.
Commenting on Guha’s appointment, Rajdeep Endow, Managing Director, Sapient India said, “Clients in India are increasingly looking at business partners to provide best-fit solutions to create outstanding customer experiences. Shubhra with his deep capabilities and experience in communications and commerce across multiple channels is best positioned to help them with this.”
Recently named as top digital agency by revenue in US, SapientNitro has also been number three worldwide by Advertising Age.
Accepting the appointment, Guha said, “I firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realize the model for a new breed of agency at SapientNitro.”
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