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Zuckerberg prioritizes Facebook's Mobile App improvement
Zuckerberg prioritizes Facebook's Mobile App improvement
By: iMedia News Bureau

With the countdown for the biggest IPO is on the roll, Mark Zuckerberg is going all out to put Facebook on the map. Zuckerberg has laid out its growth strategy to investors on Friday, saying that transforming its mobile and advertising experience are top priorities in 2012.

Zuckerberg's promise to improve Facebook's mobile user experience arrives amidst growing investor trepidation about the company's mobile fortunes. He said, “Integrating online apps more strongly into Facebook is also a major goal. We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users (DAUs) increasing more rapidly than the increase in the number of ads delivered.”

The social network has also announced the update for its mobile application. Facebook has updated its mobile app to make photos appear more prominently in users’ News Feeds. The new Facebook mobile site, iOS, and Android app redesign rolling out today, makes photos three times larger. Shares of single photos now look a lot like Instagram, as they appear full width so there’s less need to stop and open them. Meanwhile the bigger previews of photo albums will help you instantly assess whether to dive in or breeze past.

As Facebook’s user base shifts to mobile where it can’t show as many ads as easily, it will need to keep the mobile session length and return visit frequency high. Making the news feed less tiring to browse should keep us scrolling for longer as we peer into the lives of our friends our friends.

Reading the news feed on a tiny screen is least exhausting when you can just scroll endlessly. That’s why Facebook recently redesigned the mobile like and comment buttons into a “like bar” so they were accessible from a single click rather than buried behind a “+” button.