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12 Ads under the radar by ASCI in March-April 2012
12 Ads under the radar by ASCI in March-April 2012
By: iMedia News Bureau

During the month ofMarch and April 2012,The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 12 advertisements, most of them part of the healthcare and/or personal hygiene sector.

Complaints were upheld against brands such as Sareen Hair Clinic, Fit and Fine Slimming Centre and Beauty Clinic, Fair Pharma, StossWelle Healthcare, Smart Careers (BBS/BBA), Euro Fashion Inners, StossWelle Healthcare, DainikJagran’s, Vodafone.

The complaint against Euro Fashion Inners came in due to obscene and offensive content for public decency.The CCC concluded that the advertisement was indecent, vulgar and repulsive, which is likely to cause grave or wide spread offence. The complaint against it was therefore upheld.

Sareen Hair Clinic’s advertisement stated Hair re-growth, hair fall etc in 120 days without any proof supporting clinical information. The CCC concluded that the advertisement is likely to mislead consumers. Hence, the complaint against this advertisement was upheld.

 Fit and Fine Slimming Centre and Beauty Clinic was under the scanner for their advertisement which claimed that “Reduce upto 5 kg, Lose up to 15 inches with Ultra Lypolysis Program, Advanced treatment free.” The advertiser failed to provide data or supporting technical information, thus the CCC concluded to upheld the complaint.

Complaint against Fair Pharma came in as it promised to cure cancer which is a false claim. Hence, the complaint was upheld.

The advertisement of Smart Careers (BBS/BBA), claims “guaranteed College Admission.”As the advertisement contravened Clause 3 of the ASCI Guidelines for Advertising of Educational Institutions and Programs the complaint was upheld.

 Shree BaidyanathAyurvedBhavan P Ltd’s advertisement on Rheumartho Gold Capsules had false claims regarding curing health issues without any proof. Hence, the complaint was upheld.

Vodafone, which is usually known for their excellent taste in advertising, was under the radar in April, for their TVC which depicted school going kids getting attracted towards each other and fall in love. The CCC concluded that the sexualized subtext of young teens being attracted to one another was likely to cause grave and widespread offence.  Hence, the complaint was upheld.

PErnodRicard’s print advertisement on Absolut Kher, shows the visual depiction of a ‘bottle’ which is suggestive of a well known brand of liquor product – Absolut. The CCC concluded that the depiction of the bottle with the titles ‘Absolut’ was in violation of the ASCI Code as it propagated a product, the use of which is banned under the law. The complaint was upheld.

During the month of March, the CCC also received complaints against 2 advertisements of Perfetti Van Melle, and one each against Gulf Oil India, HUL’s VIM Detergent Bar, and Cadbury India’s Perk Chocolate, Johnson’s Baby Top-To-Toe Wash, HUL’s Close Up toothpaste, Parle Mango Bite, Uninor, HUL’s Axe Shower Gel, and Tata Chemical Ltd’s Tata Swach Water Purifier. As these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.