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Brand Equity's Agency Reckoner 2011 announces India's best digital agencies
Brand Equity's Agency Reckoner 2011 announces India's best digital agencies
By: iMedia News Bureau

Webchutney tops the chart of India’s Best Digital Agency of year 2011

Brand Equity Agency Reckoner is back with the 2011 rankings surveyed by IMRB & here are the 9th edition listings.  


Founded in 1999 by Sidharth Rao and Sudesh Samaria, Webchutney is a full fledged digital media agency. Under his leadership, Webchutney has steadily grown over these years. In 2006, the company was rated as one of India’s coolest companies by Business Today. With a team of over 150 people in Delhi, Mumbai and Bangalore, the agency works with leading companies in India by developing award-winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online. Along with creative intelligence, the company’s portfolio of services include online advertising, Web design and development, mobile marketing and social media services.

Speaking exclusively to iMedia Connection India, Sidharth says "We're DELIGHTED! Our work witnessed a huge uptick last year with fabulous execution led by new leadership that has risen from within the organization. Each of them are seasoned experts and their effort has paid off in driving us to the top of the digital marketing industry. This year, we have a very clear, common sense of purpose and commitment to partner with relevant brands to deliver beyond expectations in our signature style! "

Recently, Webchutney had developed a microsite dedicated to the south superstar Rajinikanth for the Bollywood site that runs without the internet.

After a good show at Abbys this year, they won yet another award at the Golden Award of Montreux, Switzerland. They also picked up a Gold Medal for Buddy Stamp in the Creative Use of Mobile Media category.

Accounts Won (2011): Mastercard, Bajaj Auto, Titan, Marico, Airtel, Suzlon

Hungama Digital Entertainment

A team of 900 employees and offices in New Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Dubai, Singapore and the USA, Hungama Digital was started in 1999. The Digital Services division of Hungama Digital Media Entertainment Pvt. Ltd. was recently conferred with the Preferred Marketing Developer (PMD) badge by Facebook.

On Social Media, specific to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting etc.), monitoring and reporting (insights).

Hungama Digital Media helps brands build awareness, engagement and loyalty, using a full range of digital skills including campaign strategy and creative development, website design, online media planning and buying, viral marketing, social media strategy and optimization, mobile marketing, search engine marketing, gaming.

Hungama has built digital campaigns for clients that include Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others; that utilizes the Facebook Ads API such as Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine's Day, to name a few.

Accounts won (2011): LG Electronics, Mahindra (4 wheelers and 2 wheelers). Hindustan Motors, Airtel, Mahindra Lifespaces, SBI Mutual Fund, Vision Asia, Absolut, Britannia Timex, Yum Restaurants India


In less than ten years of its existence the agency had become a melting point of topnotch creative minds as well a star on the awards front, winning over 400 local awards along with a convincing performances at international festivals like Cannes, One Show and D&AD.  Some of its work on Cadbury’s Milk Treat, Ayurvedic Concepts, Templeton and Temptations helped nurture the DNA of Contract as a nimble, sharp-thinking creative agency. It offers clients multiple offerings right from core consulting to our Design Sutra specialist solutions.

Last year has been quite a satisfying year for the agency with the addition of a new client almost every month like HSIL, Google, moneycontrol, Ashok Leyland, Piramal Realty, Corelle Kitchenware, and Cavinkare’s Chik.

Accounts won (2011): Del Monte,Tara Jewels, Portico

Tribal DDB    

Tribal DDB is a digital arm of The DDB Mudra Group which comprises seven other agencies. With a team of 413 employees, Tribal DDB has offices in Mumbai, Delhi & Bengaluru. Recently,
 was cited as a “Preferred Marketing Developer” in the “Apps” category exemplifying expertise in services and platforms for building socially enabled integrations – customized or self service.

Accounts won (2011): McDonalds, Emirates, Star TV, Gulf Oil, Bajaj Allianz, UNICEF, Becton Dickinson


Ignitee was founded in 2000 in Mumbai city as Connecturf, the parent company of Digital Marketing Company, Mediaturf. Mediaturf Worldwide was formed as a joint venture with investments from eVentures and Microland. The ministry of tourism, government of India, appointed Crayons Advertising and Ignitee Digital Solutions (formerly Connecturf) to handle creative duties for the Incredible India online account. The company is a team of 80 employees with offices in Mumbai,Chennai & Gurgaon.

Accounts won (2011): Maruti Suzuki, Standard Chartered Bank, Godfrey Phillips, Oriflame, Samsonite, Lokmat