Member Sign In or Register
SEARCH SITE
Home » Digital » Mobile  
Mobile
Gartner Report: Mobile phone sales dip by 2% due to slower demand in APAC region
Gartner Report: Mobile phone sales dip by 2% due to slower demand in APAC region
By: iMedia News Bureau

Despite our immense love for smartphones, Gartner's latest dispatch reveals a wobbly global trade in mobile phones. According to the report, worldwide sales of mobile phones reached 42 crore units in the quarter, a two per cent decline on sales in the comparable quarter last year. Mobile phone sales have hit for the first time after nearly 10 quarters.

Gartner’s explanation is a slowdown in demand from Asia-Pacific, because of a lack of compelling new devices getting launched in the period: users are simply holding out until something better comes along.

"The first quarter, traditionally the strongest quarter for Asia ... saw a lack of new product launches from leading manufacturers, and users delayed upgrades in the hope of better smartphone deals arriving later in the year," said, Anshul Gupta, principal research analyst at Gartner.

Table 1
Worldwide Mobile Device Sales to End Users by Vendor in 1Q12 (Thousands of Units)

 

Company

1Q12

Units

1Q12 Market Share (%)

1Q11

Units

1Q11 Market Share (%)

Samsung

86,567.6

20.7

68,782.0

16.1

Nokia

83,162.5

19.8

107,556.1

25.1

Apple

33,120.5

7.9

16,883.2

3.9

ZTE

17,439.3

4.2

10,788.7

2.5

LG

14,720.4

3.5

23,997.2

5.6

Huawei Device

10,796.1

2.6

7,002.9

1.6

Research in Motion

9,939.3

2.4

13,004.0

3.0

Motorola

8,368.2

2.0

8,789.7

2.1

Sony Mobile Communications

7,898.4

1.9

7,919.4

1.9

HTC

7,703.4

1.8

9,313.5

2.2

Others

139,392.6

33.3

153,809.0

35.9

Total

419,108.3

100.0

427,845.7

100.0

Source: Gartner (May 2012)


Table 2
Worldwide Smartphone Sales to End Users by Operating System in 1Q12 (Thousands of Units)

 

Operating System

1Q12

 Units

1Q12 Market Share (%)

1Q11

 Units

1Q11 Market Share (%)

Android

81,067.4

56.1

36,350.1

36.4

iOS

33,120.5

22.9

16,883.2

16.9

Symbian

12,466.9

8.6

27,598.5

27.7

Research In Motion

9,939.3

6.9

13,004.0

13.0

Bada

3,842.2

2.7

1,862.2

1.9

Microsoft

2,712.5

1.9

2,582.1

2.6

Others

1,242.9

0.9

1,495.0

1.5

Total

144,391.7

100.0

99,775.0

100.0

Source: Gartner (May 2012)

 

 

On the other hand mobile vendors are having a different impact of the low figures. While tier-one players such as Nokia were adversely impacted on sell-in numbers (sold into retail), white-box (products without a label) vendors were unable to adjust production and were left with a inventory build-up by the end of the quarter.Overall, Samsung and Apple were the only two vendors in the top 10 mobile rankings to have gained market share.

The arrival of new products in mature markets based on new versions of the Android and Windows Phone operating systems (OSs), and the launch of the Apple iPhone 5 will help drive a stronger second half in Western Europe and North America.