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Marketing Masters: Karthi Marshan of Kotak Mahindra Bank at ad:tech New Delhi 2012
Marketing Masters: Karthi Marshan of Kotak Mahindra Bank at ad:tech New Delhi 2012
By: Namita Ved

Karthi Marshan, EVP & Head Group Marketing, Kotak Mahindra Bank was one of the presenters under the Marketing Masters series at ad:tech New Delhi 2012. Karthi begun his speech with the transformation of Technology over several decades with interesting milestones being mentioned till date. He went on to a case study on Kotak Mahindra’s engagement strategy on social media (Facebook) stating the results they garnered during that campaign. A humble presentation on how brands like him are making small yet impactful efforts on social media & are dabbling their way ahead in this medium. 


Other Marketing Masters presentation: