In another move to beef up its mobile offering, Facebook has about the photo sharing app Lightbox. This is the social networks second buyout of a photo application as earlier this month the social network bought Instagram for $1 billion.
Lightbox allows people to use their Android phone to take photos, apply filters, geolocate the photo, and identify the place where it was taken, as well as post to Twitter and Facebook, naturally. So far, however, Lightbox only runs in Android and HTML5 versions, meaning that the developers may be asked to beef up Facebook's Android application, which was recently boosted with larger photos.
On its blog, the Lightbox developers said that they were excited to develop apps for Facebook's 500 million mobile users, from which the company has admitted havingdifficult time generating revenue.
Lightbox's founders Thai Tran and Nilesh Patel said, “We started Lightbox because we were excited about creatingnew services built primarily for mobile, especially for the Android and HTML5 platforms, and we're honored that millions of you have downloaded the Lightbox Photos app and shared your experiences with theLightbox community”.
As for Lightbox, the start-up will cease operations. It will no longer be allowing new sign-ups, and current users will have until June 15 to download their pictures.
Facebook made more than $3 billion off of ads seen on its laptop and desktop website in 2011 but has not yet figured out how to monetize its 500 million mobile app users.While this talent acquisition should bolster confidence in Facebook’s mobile product, it doesn’t answer the question of how its going to turn mobile into a massive revenue stream.
In a statement released by Facebook, it said, "Today, we're happy to announce that the Lightbox team is joining Facebook, where we'll have the opportunity to build amazing products for Facebook's 500+ million mobile users. The Lightbox team has incredible experience developing innovative mobile products that people love. We look forward to welcoming this world-class team of engineers to Facebook."
Facebook also recently bought Glancee, a 'social discovery' app that shows the user when people with similar interest and friends are nearby.
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