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Online health store MadeInHealth acquired by HealthKart
Online health store MadeInHealth acquired by HealthKart
By: iMedia News Bureau

HealthKart.com, the online health e-store has acquired MadeInHealth.com, an online fitness and body-building community and supplement store for an undisclosed amount.

MadeInHealth.com, is one of the largest health nutrition e-store which sells authentic health and sports nutrition online delivering to all parts of India. It was founded by Maniraj Singh Juneja in 2011.

Post-acquisition HealthKart will gain access to an online community of over one lakh fitness enthusiasts and bodybuilders.

Prashant Tandon and Sameer Maheshwari, Co-founders of HealthKart, said, "MadeInHealth is a complementary high-growth business, and an excellent strategic fit with HealthKart. The company has built a great online community of fitness enthusiasts and with this acquisition; we are gaining critical domain in body-building and fitness. Their expertise, combined with our capabilities will create a uniquely powerful value proposition for clients.”

HealthKart which is an online consumer healthcare store was founded by Prashant Tandon and Sameer Maheshwari in 2011. It provides products for diabetes, home medical and baby products, elderly care, nutrition, personal care, chronic care, vision care and skin care.In January,the company had raised $7.5 million from Omidyar Network and existing investors Sequoia Capital and Kae Capital.

Commenting on the acquisition Jatin Modi and Maniraj Singh Juneja, Co-founders of MadeInHealth, said, “Aligning with HealthKart would help create a unique online destination for fitness enthusiasts in India – which will be complete with e-commerce capabilities, information, counselling and user forums. Value added services offered by HealthKart, such as free diet counselling will tremendously help in better customer service.”