Apple is following the footsteps of Amazon’s app store for Android,by offering a paid app for free on a regular basis. Apple has taken this move to help its users find more interesting apps in its cavernous digital stores.
Apple App Store rolled out its new "Editors' Choice" and "App of the Week" features both of which highlight apps for users and promise to make app discovery less difficult. The "App of the Week" addition will even offer apps for free.
Apple recently used its ongoing “App of the Week” feature to promote Cut the Rope: Experiments as a free download. Cut the Rope: Experiments is priced at 99 cents on the Amazon Appstore and Google Play.
Apple unveiled some Editors' Choice options for App Store users, as well. Among the picks was the and Extreme Skater. Recent App Stores free apps have included apps like My Sketch, Alphabet Coloring, FactBook, and Fruit Sorter Extreme.
It's not clear how Apple chooses which apps are offered for free or are included in the Editors' Choice listing. However, with more than 600,000 apps available in its App Store, finding ways to make programs more discoverable is always a welcome addition.
Even though this isn’t the most original promotion, free apps are always welcome and it’s no secret that Apple’s App Store has a massive problem when it comes to discoverability. Unless an app appears in the various stores’ top 10 or at least top 25 lists, chances are that most users will never see it unless Apple decides to feature the app in its “new and noteworthy” section.
Earlier this year, Apple acquired app store search and discovery service Chomp, which is still up and running, allows users to just say what kind of app they are looking for and goes beyond the easily gamed keywords and app names that are the hallmark of Apple’s own limited app store search feature. For the time being, though, Apple hasn’t integrated Chomp’s features into its own app stores and it still remains to be seen if it ever will.
The success of these new features will depend in large part on how much consumers decide that Apple can be trusted to make good recommendations.
April 22, 2013, 5:55 am UTC
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