Another veteran presenter under the Marketing Masters series at ad:tech New Delhi was Viral Oza, Marketing Director, Nokia. He clearly sent out a message on Digital to either ‘Adopt or Die’ & that digital media marketing is a binary decision for marketers, of course supported with various data points & instances. Hear him out exclusively on iMedia Connection on how he worked around strategies for Nokia’s new phone Lumia & the presence it garnered online along with several trends he’s been seeing in the mobile segment.