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Bharti Airtel-Opera sign global pact : users offered customized version of browser
Bharti Airtel-Opera sign global pact : users offered customized version of browser
By: iMedia News Bureau

Soon after launching Opera Mini 7 browser on basic feature phones, Opera Software has partnered with Telecom giant Bharti Airtel to offer a customized and co-branded version of Opera Mini internet browser for Airtel mobile customers across its operations.

Used by over 168 million users, Opera Mini is the world's most popular web browser on mobile phones. Opera Mini is the company’s most popular product, with some 3,000 phone models supported. Overall the company has 250 million monthly users of its products, which also include Opera Mobile and a browser for desktop computers.

Commenting on the pact, Bharti Airtel, President-Consumer Business, Mr K. Srinivas, said, “We are excited to bring a superior browsing platform to Airtel mobile customers across India and South Asia by leveraging Opera Mini’s tried-and-tested set of solutions.”

The partnership will benefit over 253 million Airtel customers across countries including India, South Asia and Africa. It will enable them to leverage Opera Mini's unique proxy-server-based technology to compress data by up to 90 percent and decrease their data transfer costs.

"We are happy to welcome Airtel into our partner community. Airtel's strong presence in emerging markets, combined with Opera Mini's technology, will make the mobile web available to millions of new users. Our primary drive is to provide the best user experience, no matter what device people use. There are millions of users with basic mobile phones instead of smartphones, and Opera Mini gives even the most basic phone a smartphone-like web experience," said Lars Boilesen, CEO, Opera Software.

Opera Software has agreements with 13 out of the top 30 operators globally. Used by over 168 million users, Opera Mini is the world's most popular web browser on mobile phones. Opera Mini's popularity in emerging markets can be credited to its smooth performance on basic/non-smartphones.

The Airtel deal is particularly significant for Africa, where the India-based operator is active in 17 markets, serving more than 50 million customers and holding 12 3G licenses. Additionally, Opera will gain visibility within its three markets in Asia, including India where it has close to 183 million subscribers.