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Twitter rolls out new feature 'Tailored Trends' based on your location
Twitter rolls out new feature 'Tailored Trends' based on your location
By: iMedia News Bureau

After revamping its logo recently, Twitter has announced another update for its users. The micro blogging site posted on its blog the announcement of ‘Tailored Trends’, a tool for customizing trending topics.


Last month Twitter updated its "Discover" tab on both the web and mobile versions of the social network with personalized story recommendations, but now the company is paying attention to the trends section of that tab. Tailored Trends, however, are trends that are tailored specifically to your account, based on what Twitter knows about your interests, your followers and your location. It also highlights breaking news from across the globe.

The new feature strives to make trends that pop up on the desktop or mobile versions of the service more relevant. Trending topics have always offered a quick snapshot of the news, both locally and worldwide. But they can also be rather puzzling. As a result, Twitter recently tweaked its system and improved algorithms to base trends on users' location and who they follow.

“Users can narrow their results by selecting one of more than 150 global locations, including 34 countries to show emerging topics that matter to you,” Twitter Product Manager, Sara Mauskopf wrote in a blog spot. Those who are perfectly content with general trending topics can keep their location set to the worldwide level.

The newly adapted trends lists started rolling out today on twitter.com, as well as iOS and Android operating systems.

Last week, Twitter celebrated a rise in advertising revenue via its mobile platform, as well as a huge uptick in general usage, according to the Pew Internet and American Life Project.