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Facebook buys facial recognition app Face.com
Facebook buys facial recognition app Face.com
By: iMedia News Bureau

After months of speculations, Facebook has bought Face.com, a start-up that develops facial recognition technology for mobile devices, according to the Face.com blog.


"We love building products, and like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers," says the blog post of Face.com.

Facebook has acquired the technology and the employees of the 11-person Israeli company which was founded in 2007. Neither Facebook nor Face.com disclosed terms of the deal, which is expected to close in coming weeks.The acquisition could give the social network a way to introduce new photo-sharing capabilities. It will also help users identify and tag photos.


Face.com makes technology that can identify people in photos and even guess a person’s age. The company makes mobile-friendly products such as a developer API and an iOS camera application called KILK that uses facial recognition technology to help users automatically tag Facebook friends in photos.

The company has released two Facebook applications: Photo Finder, which lets people find untagged pictures of themselves and their Facebook friends, and Photo Tagger, which lets people automatically bulk-tag photos on Facebook.

Face.com, which has raised nearly $5 million from investors including Russian Web search site Yandex, launched its first product in 2009. 

Facebook already has Instagram and Facebook Camera and now with Face.com in its kitty, the social network is on the verge of ruling the sector of mobile photos.

Acquisition of Face.com follows the social networks previous buyouts like location app Glancee, social gifting app Karma. It also integrated the team from Pieceable, Lightbox and Bolt Peters.