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Brand Strategy Track at ad:tech New Delhi 2012
Brand Strategy Track at ad:tech New Delhi 2012
By: Namita Ved

ad:tech New Delhi 2012 began with a track on Brand Strategy with two back to back panel sessions. The first panel moderated by Harish Bahl of SITG with five stalwarts from the marketing & digital industry of India. Esteemed panelists were from companies like LG Electronics India, MAX, Bharti Airtel Ltd, Avaya & Times Internet Limited.  

While the 2nd panel spoke of how Brands are turning into Publishers & flaunted panelists from Coco Cola India, HUL, Google India & MTV India. Moderated by Ravi Kiran from Friends of Ambition, this discussion highlighted each panelists woes of addressing consumers behavioral pattern who are constantly ignoring ad messages. This & much more can be watched in the below video exclusively on iMedia Connection!