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Google Launches Google Map Coordinate: Location-based App for Business
Google Launches Google Map Coordinate: Location-based App for Business
By: Bikram K Singh

There has been a lot of talk in town about geo-targeted and location-based mobile applications, and many people have used Foursquare and the likes to check-in to their current location be it hotel, theater, restaurant, park, amusement park, or anywhere. Location-based application has been helping people keep track of where their friends are vis-à-vis their own location, so that they can meet their friends if they want to, or at least know what they are doing now.

What if the same kind of check-ins becomes available for businesses? In the world where more and more people are getting mobile, a good chunk of workforce of a company is mobile these days. According to IDC, worldwide mobile worker population will increase from just over 1 billion in 2010 to more than 1.3 billion by 2015, which meansthe tool that can help an organization manage its mobile workforce and keep a track of them will be welcomed by businesses.

Google, which may have lost its location-based customer segment to Foursquare, has set its strong foot in location-based enterprise application with Google Map Coordinate, which has been announced some hours ago (US Time) on Google Blog.

In the blog post announcing the release, Daniel Chu, Senior Product Manager, wrote, “Imagine you are a call center operator at an electric utility company. A call comes in reporting a downed powerline in one of the northern suburbs of your city, and an entire neighborhood is without power. You need to quickly dispatch one of your line repairers to the site, which is almost an hour away. To save time and get the power back up quickly, you want to know which line repairers are already in the area and send them the relevant information about the job.

That’s where Google Maps Coordinate comes in, a new tool designed to improve communication between businesses and their employees in the field.”

To help organization track their employees, assign jobs, and deploy staff on job quickly, Google is using its Google Enterprise Maps and Earth along with modern smartphones in Google Map Coordinate. Any business can sign-up for the new tool and start managing the mobile staff effectively, and upon signing-up, a business will get access to Google Map Coordinate web and mobile apps, which its employees can install on their smartphones.