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Gaana to play its tune on Windows 8 tablet Surface
Gaana to play its tune on Windows 8 tablet Surface
By: iMedia News Bureau

Gaana.com, the music streaming service of Indiatimes.com has earned the crown of becoming the first music streaming application to be present in India’s store of Windows 8 Release Preview.  The music app will also be the first one to feature on recently released Windows 8 tablet, Surface in India.

Gaana.com provides free and licensed music to its listeners. With a vast collection of over 10 million Hindi, regional and English songs, Ganna.com is currently available in 38 markets worldwide.

The Gaana.com application in the Surface store has the slick Windows 8 metro-style tiled interface with intuitive interactions and fluid navigation. The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs. Users can easily browse through the entire database of music, and choose from curated music charts or filter music based on language preferences. 

Commenting about the launch of application, recently appointed, Satyan Gajwani, CEO of Times Internet Ltd, said in a company statement, “We want gaana.com to be as accessible to users as possible. The Windows 8 Surface tablet is an exciting innovation, and a fantastic new way for users to experience music on demand. The Gaana app is now available in the Surface store for users globally to listen, compile, and share the music they love."

Gaana.com also offers music suggestions, based on the album that a user is listening to. ‘Snap View’, the miniature version of the application helps users continue using it while keeping multiple windows open.

According to the company it has a user base of more than 3 million unique visitors. At 19.2 average minutes per visitor, Gaana.com is the leader in terms of time spent per visitor.

Saavan.com, Raaga.com, dhingana.com and Flipkart’s Flyte are similar players in the online music streaming industry in India.

According to a FICCI-KPMG Indian Media and Entertainment Industry Report 2012, in 2011, the Indian music industry achieved a 19 per cent year-on-year decline in sales of physical music which was compensated by a significant jump of 24 per cent year-on-year in digital music consumed.

Besides integrating their music download service with mobile apps for smartphones, Android and iOS for better traction. Music websites are also using social media network to leverage viral content in the hope that it would help funnel free users and convert them into paid customers by personalising content in an engaging manner.

Earlier this year in February, Facebook integrated Gaana.com as an application into its new Timeline, which enables users to share the music they are listening to with their Facebook friends. Gaana.com also built an iPad version using HTML5 in August 2011.