Digital agency Euro RSCG 4D Matrix has partnered with AdEffective Limited to launch the popular Footar platform and its technology in India, according to a company statement. The Footar platform is owned by Adeffective Limited.
Based in Melobourne, Adeffective Limited provides publishers and their networks with enhanced advertising exposure to increase their rate of return on advertising. The collaboration will result in AdEffective providing Euro RSCG 4D Matrix the ability to deliver Footar-style ad units across their network of websites and an additional advertising revenue stream through the distribution of the Footar ad unit to its publishing partners.
Speaking about the development, Sandeep Madhavan, Chief Operating Officer for Euro RSCG 4D Matrix said, “As part of Euro RSCG, we have developed strong relationships and associations with media owners, publishers, advertising networks and marketplaces. The Footar product will provide an additional source for publishers to generate revenue and advertisers to source advertising real estate.”
Footar, one of the two advertising divisions operated by AdEffective focuses on the monetization of display advertising and accounts for over 500 million ad impressions globally per month. With a combination of improvements to Footar technology and the introduction of new publishing and advertising partners, current estimates predict Footar’s total income to increase by 300% in Q4 of the FY12.
Damian London, Chief Executive Officer for AdEffective said, “We welcome the Euro RSCG 4D Matrix partnership and look forward to assisting Euro RSCG 4D Matrix with the roll out of the Footar ad unit across their partner network.”
Euro RSCG 4D Matrix is a part of Havas Worldwide and Euro RSCG Worldwide and delivers digital marketing- SEO, Social Media, Social Search and Mobile. The agency has also bagged SEO duties for the online travel portal, Expedia which is operated by AAE, a joint venture between Air Asia and Expedia.
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