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Ybrant Digital to list on BSE
Ybrant Digital to list on BSE
By: iMedia News Bureau

Digital Marketing Company, Ybrant Digital is ready to be listed on Bombay Stock Exchange (BSE), according to a PTI release.

The Hyderabad based company had acquired three internet brands of UK- based Experian Interactive Media (EIM) for a consideration of $175 million (approximately Rs 930 crore).

The move comes from Ybrant Digital after it amalgamated with BSE listed software services company LGS Global in May. The name of the amalgamated entity has been changed from LGS Global to Ybrant Digital. The face value of the share has been changed from Rs 10 to Rs 2.00 for accounting purposes.

In the meantime, the trading in the LGS Global stock has been temporarily suspended on BSE due to procedural reasons to accommodate the changes.

A new team of seven board members have been announced by the company. Suresh Kumar Reddy M has also been appointed as Chairman and Managing Director with former LGS Global promoters Venkata Subba Rao K and Ramakrishnn Vijay Kumar K as Executive Directors on the new board.

Ybrant Digital has acquired seven firms, working in various digital marketing areas, while merging with LGS a software solutions and services firm. Experian buyout was Ybrant’s ninth acquisition and its second successful foray into acquiring premium destination sites. It acquired seven firms, working in various digital marketing areas, while merging with LGS a software solutions and services firm.

Microsoft Corp. India appointed Ybrant in February, as the sales house for the cities outside Delhi-NCR, Mumbai and Bangalore even as it plans to expand to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa.

The company offers end-to-end digital marketing solutions to businesses, agencies and online publishers worldwide, using various digital communication tools such as display, e-mail, search, affiliation, co-registration and media marketing. Founded in 2000, the company which is based in India launched its local search platform Ybrant Reach (YReach) in India.