Online gifting site Badhai.in has secured funding of whopping $200,000 from private investors, according to Pluggd.in. The site which is operated by eInsignia Infosoft Private Limited, will use the funds for marketing and PR activities. It is also planning to build a mobile app platform and improve operations.
The portal is an online gifting platform and through it users can gift and the gift recipient can claim a voucher from Badhai.in's partner brands, and use it to shop at that brand outlet or online store. Badhai has also enabled Facebook integration to enhance the scope of social gifting. The site has made it possible for users to track special occasions like birthdays and anniversaries of their Facebook connections and send gifts individually or in a group comprising other Facebook friends.
The company was started by Ajay Pandey, Tushar Vohra, Sourabh Varma and Sandeep Debnath in September 2011. Badhai has tied-up with more than 500+ leading stores across categories like electronics, white goods, apparels, jewellery, beauty, lifestyle products, travel, books, etc. It also issues online vouchers to consumers which are delivered via mobile or e-mail. Badhai vouchers are valid at retail stores like Croma, Pantaloon, Lifestyle, etc and also online portals such as Flipkart and Travelguru.
Badhai vouchers can be split into smaller amounts and used across more than one brand. In addition to these, recipients can claim their gift over IVR or mobile app and proceed for shopping at their favourite store when they are at a mall.
Wishberry.in, Shareurjoy, Lamhe, Capricorn Gifting Solutions Pvt Lt, eYantra, Giftkart and Indiagiftregistry.com are similar players in this market which is still in a nascent stage.
Even Facebook recently joined the ecommerce rush with the acquisition of Karma, another start-up that not only lets users give gifts, but also lets the receiver personalise their gift, swap it for another or donate it to charity. Although it is early to say anything, as this market is still in infancy, can this be a sign of a new trend in e-commerce? Is it a fad or the future?
April 22, 2013, 5:55 am UTC
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