The new user interface includes distinguishable categories for women, men, kids and home, thereby making the search easier according to consumer’s need. A helpful addition to the site is the mini “shop” that features trend driven sales which last longer and reach you faster.
The initiative from FashionAndYou comes just after Pearl Uppal, Co-founder and former CEO of FashionAndYou quit Smile Group.
As part of its makeover, access to this member’s only site is now easier with the ‘Login Lightbox’ where you can log in using your Facebook or Google account.
Finally, the portal has introduced Rewards Program that promises to reward you every time you shop.
Last month the portal announced its plans to expand its workforce by hiring 400 people this year across various sections.With a working force of 800, claims to have more than 3.6 million registered members on its portal who are potential customers of the company.
Since its launch in 2010, F&Y has grown its merchandise to cover 10 categories among which apparel sells the most. It has also launched kids and home fashion category.
According to a report by industry body Assocham, online retail segment is likely to be worth Rs 7,000 crore by 2015 due to rising broadband availability and increasing Internet penetration, from the Rs 2,000 crore at present. It is growing at an annual rate of 35 per cent.
April 22, 2013, 5:55 am UTC
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