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ESPN Star Sports launches 'My Country My Cheer' Facebook app for Olympics
ESPN Star Sports launches 'My Country My Cheer' Facebook app for Olympics
By: Sneha Bokil-Paranjape

The London Olympics or say the ‘Social Olympics’ have gone even more social thanks to ESPN Star Sports.

The sports channel has launched ‘My Country, My Cheer’, a Facebook application that lets fans of the Olympic Games in India, Malaysia and Singapore cheer on and support their athletes.

Hosted on star sports, the app enables visitors to post words of encouragement for their Olympic Games representatives.

The app also features a detailed programme schedule for the lead up to and during the Games. When a fan visits the app, they will land on their country page, which features a visual made up of ‘pixels’. From here, they can pick one of the pixels on which they can post their well-wishes. The pixel will display the user’s Facebook profile picture and users can share their cheers on their Facebook wall, invite their friends to participate and share via Twitter.

Besides cheering their favourite athlete, fans can also win exclusive ESPN Star Sports London 2012 prizes for writing the most creative and passionate cheer. Official London 2012 premiums from ESPN Star Sports include exclusive Games lapel pins, caps, t-shirts and more.

ESPN Star Sports has also lined up another key activity that includes a dedicated London 2012 Olympic Games page on the ESPN Star Sports website,, featuring all the top news, videos, TV programme schedules and Games highlights.

Moreover, the channel is broadcasting top-class Olympic Games archive programming, showcasing glittering memorable moments and dramatic stories of Olympics victory from over 30,000 hours of historical footage chronicling the last two decades of the Games.

As an official broadcaster of London 2012 Olympic Games, ESPN-Star Sports is planning to customize the broadcast of the game in order to suit the Indian viewers by focusing on sports popular in the country like Hockey, shooting and boxing.

The company plans to showcase live broadcast of Olympics on three networks in India -- ESPN, Star Sports and ESPN HD. On the other hand, Star Sports would focus on sports like Gymnastics, Equestrian and Volleyball, while ESPN HD will be a blend of above two channels.

ESPN Star Sports has the rights to broadcast 240 hours of programming every day for the duration of 15 days which makes it almost 3600 hours of programming.

Last week BBC launched a Facebook application that allows users of to stream live coverage of the London Olympics 2012 and the Wimbledon tennis championships. The application would feature up to 24 different streams of Olympic events and will include several social elements from Facebook such as the ability to ‘Like' broadcasts so friends can show one another what they are watching.

In addition to the above, we already know that there is an Olympic Athletes' Hub online that helps fans find and follow competitors' Twitter feeds and Facebook pages. The International Olympic Committee (IOC) also has its own Twitter account and Facebook page.

Athletes have taken to Twitter and Facebook with considerable enthusiasm. Rare is the Olympic competitor who does not have a Twitter account that is monitored and updated often, either by the athlete or via an agent.

The London 2012 Games will be the biggest sporting event this summer covering 302 events in 26 sports, and will feature over 10,000 athletes from more than 200 countries around the world.