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India mobile handset market revenue takes a 5% nosedive
India mobile handset market revenue takes a 5% nosedive
By: iMedia News Bureau

The Indian mobile handset market has seen a 5% decline by revenue to Rs 31,215 crore during financial year 2011-12 against Rs 33,031 crore last year, according to the latest annual survey by Voice & DataCyberMedia Group.

Notably, except Karbonn and Lava, none of the local handset OEMs like Miramax and Spice have seen any growth, but has rather taken a down turn for the worst.

Nokia maintained the top spot on the basis of its new dual-sim devices, holding 38% of the market, but on the whole it saw its market share shrink as Android based smartphones from Samsung and HTC cannibalized its smartphone market. Despite 8% drop over Rs.12, 929crore revenue posted during previous financial year, the Finnish handset maker posted a revenue of Rs.11, 925crore.

Samsung notably showed a growth of 38% and it became the second largest phone vendor with 25.3 % of market share.

Most of the Indian handset manufacturers had a disappointing year since feature phones, their main stay, saw a negative growth. Micromax with revenues of Rs 1,978 crore ranked No 3 among the top10 mobile handset brands recorded a 13% negative growth. Micromax had a market share of 6.3%.

According to the survey, only Karbonn and Lava reported a positive growth whereas rest of the players have witnesses falling revenues.

"As consumers look for applications beyond voice and SMS the market will see fight for high end feature phones and smart phones intensify further. Consumers can also look forward to steeper price drops and more features in the same price," said, Ibrahim Ahmad, Group Editor, Voice&Data, according to IANS.

Struggling Canadian BlackBerry maker Research In Motion dropped the most -- 25 % to post revenue of Rs.1,460 crore. It had a market share of 4.7 % on the back of entry level smart phones.

Taiwanese handset maker HTC saw maximum growth–105%–among all the brands surveyed and recorded revenue of Rs 923 crore, from Rs 450 crore, to inch a 3% market share.