Mobile video service company Vuclip, has launched India’s first mobile video portal dedicated to women's needs called Mira. The portal offers content from almost 30 leading content providers in India and globally for free. It features video content relating to health, beauty, fashion and style tips, parenting, cooking recipes, career, entertainment, celeb-speak, astrology and more.
The portal is targeted towards the new age women who are independent, tech savvy and full of life. According to a global survey carried out by Vuclip which saw participation by almost 40,000 women from 176 countries including nearly 13,000 women from India besides voice and text, 60 per cent of Indian women respondents use their handsets as a primary source of entertainment. The five day long study consisted of 65 per cent women aged 18-35 years among the Indian respondents, while 24 per cent were under 18 years and another 11 per cent were over 36 years.
It furthered revealed that nearly 80 per cent of the respondents said that there was a steady increase in their time spent on mobile-viewing.
Commenting on the findings of the survey, Meera Chopra, Vuclip’s Vice President Advertising in India, said in a company statement, “Even as the adoption of mobile among women grows in India, it is encouraging to note that mobile is already becoming a woman’s preferred source for content. While 37% women from India reported that they spend more than one hour daily on TV, print or radio media, a close 32% women reported that they spend over an hour to access mobile content every day.” “Currently, women constitute only 14% of the total 11 million users on Vuclip in India. We hope that by the end of this year, Mira will help Vuclip double its existing 1.54 million women users in India, she further added.
Mira also gives access to thousands of videos on yoga, aerobics and fitness, fashion and style, hobbies and pets, food and cookery, Bollywood, popular TV shows, animated stories, cartoons and rhymes for children, as well as devotional and astrology related content all on your personal mobile screen.
April 22, 2013, 5:55 am UTC
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