Pinterest, the little social network that is continuing to surprise the critics by climbing up the list of the top social media referrers generated more referral traffic than Twitter back in Marchand now and it seems it’s sending more social media users around the web than Google, Bing and StumbleUpon too.
A study performed by the content-sharing tool Shareaholic which has been tracking Pinterest throughout the year — revealed that the company is now beating out Twitter, StumbleUpon, Google, Bing in referral traffic.
Shareaholic defines referral traffic as referrals that don’t come through organic search or AdWords, but on other Google properties — not including Google+.
The study reveals that Pinterest accounts for 1.19% of visits on its network of over 200 000 publishers. All of the social media platforms (including the largest — Facebook) are nowhere near as much power as Google search (organic search accounts for more than 46% of referrals), but it makes Pinterest the fourth highest source of traffic after Google organic search, Facebook and Yahoo!
Pinterest is also topping Bing, StumbleUpon and it is still topping Twitter, too. Twitter also saw some growth, but not enough to overtake Pinterest. The microblogging site climbed from 82 percent in February to 92 percent in June.
Email marketers should now be thinking of some creative ways to integrate their email campaigns with Pinterest. Some marketers are integrating Pinterest buttons into their messages linking their Pinterest profile, but is doing so truly sufficient?
The numbers could be indicative that Pinterest is beginning to entice a new and wider audience. We’ll have to wait and see how the trend plays out over the next several months.
The study is based on Shareoholic’s network of over 200,000 publishers, which reaches more than 270 million people monthly and says that Pinterest should be taken seriously by anyone working on their SEO.
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