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Sify portal soars 28% over the last 12 months to become one of the fastest growing portals in India
Sify portal soars 28% over the last 12 months to become one of the fastest growing portals in India
By: iMedia News Bureau

Sify Technologies Limited has announced that its portal, Sify.com, grew 28% over the last 12 months, registering one of the fastest growth rates amongst portals in the country. This growth has been led by Sify Sports. According to the latest ComScore ranking, Sify Sports is ranked No. 2 among sports sites in India, in terms of user engagement.

Speaking on the occasion, Mr.Arun Rajamani, General Manager, Consumer Business said, in a company statement, “Our strategy over the last 12 months—to focus on increasing reach and improving offerings—has resulted in substantial traffic growth and distinctive user engagement. We are constantly innovating and are now maximizing our social media presence. Sify’s Facebook page has 84% active (daily) users and the engagement with Sify’s fans reaches over 13.5 lakh users every month.

“Our forthcoming coverage for Olympics will be extensive with special write-ups by well-known journalists and exclusive photographs from the stadium and sports village. The recent revamp of Sify.com, which was done based on our extensive research of consumer behaviour and market trends, has also been a great trigger for enhanced user engagement”, he further added.

In May, Sify Technologies, along with US-based Vidyo had launched Sify Videomeet, a video conferencing tool in Chennai, Mumbai, Delhi and Bangalore. A couple of months ago, Sify unveiled a newly designed Sify.com and also introduced a new feature called Web Radio on its home page where visitors play or off the online radio while browsing the home page.