ad:tech New Delhi 2012 presented an Innovation track which had exciting presentations on Video Driving Users and Advertiser Engagement , Latest Opportunities for Advertisers To Connect with their audience through Online Gaming and Social Gaming Networks & How Can Technology Increase Engagement With Users.
The presenters gave interesting data points and insights on video and how it will impact the future!
Ram Narayanan, VP Global Product Management ( Emerging Markets and Small Business), Yahoo! Inc. shared his idea on how video has become an important trend in today's internet audience especially with the fact that the Indian Internet audience is younger with the core target group being youngsters. The Indian Socio Economic trend will also make video the center of content because there is a new set of audience which will consume internet for the first time on mobile. The penetration of internet within Tier 2 and Tier 3 towns will also change the way content is consumed where English is not primarily the first language of choice.
Steve Jones, Chief Strategy and Operations Officer from Adotube in his presentation outlined technology challenges in terms of videos and how consumption of content is important to drive it to growth. The key to deliver the video is to be present at the right time in the right context and most importantly to respect the users, engage and connect with pre roll and also with properties beyond pre roll. Watch it for yourself in this exclusive video.
Alok Kejriwal aka Rodinhood, CEO & Cofounder of Games2win shared insights on how games, consumers and brand are interconnected and more so on how engagement is essential. He also spoke on how brands have to change the way they approach games.
Samir Bangara, Chief Operating Officers, Indiagames spoke on how todays audience is evolving and how it will impact the gaming industry going forward.
Atul Satija, VP & GM, APAC, InMobi spoke about how technology is being used to engage with their audience especially with mobile making deeper inroads.
Roy DeSouza, Founder & CEO, ZEDO, Inc shared how it is possible for internet to engage the audience with its video as much as they do on TV and with technology, there are endless possibilities of interacting with the end consumer.
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