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BBC, NBC London Olympics website sees Record Breaking traffic
BBC, NBC London Olympics website sees Record Breaking traffic
By: iMedia News Bureau

The 2012 London Olympic Games are not only becoming hit on the likes of Facebook and Twitter but also on BBC and NBC websites. With mere a week left until the curtains fall on the game, BBC and NBC are announcing their online viewing figures for the first week of Olympics coverage.

BBC which is running a dedicated section of London Olympics stated in the BBC Internet Blog that it got a total of 18 million unique browser visits during the first week of coverage. On the video front, 17 million people watched at-least 15 minutes of video footage from BBC's Red Button live streams. In total, the BBC has seen 29 million requests for Olympics video content.

On the mobile front the BBC Sport's Olympics app, available on Apple iPhones and Android smartphones, has been downloaded 1.15 million times since its launch. Overall daily traffic to the BBC sport website is up 80 per cent on its pre-Olympics levels.

The BBC reports 18 million global unique users to the Olympics website, 8 million from the UK and 10.4m global. That's compared with the previous BBC Sport website record of 5.7m (UK) and 7.4m (global).

On the other hand despite on-going complaints about NBC's coverage of the Olympics, the 2012 London Games are proving to be a hit for the network on TV and online.According to Wired, NBCOlympics.com exceeded 744 million page views for the first week of the 2012 Olympics, more than four times the amount of viewers who visited during the Beijing Games for the same time period.

The prime-time TV coverage is getting the highest-ever ratings for an Olympics, with the opening weekend drawing 35.8 million total viewers in prime time.

So far during the Olympics' first week, there have been 75 million total videos streamed from NBCOlympics.com and the NBC Olympics apps. According to NBC, that's up 182% from the Beijing Olympics in 2008.

The network said that the two NBC apps, "NBC Olympics" and "NBC Olympics Live Extra" have received more than 6 million downloads.

The London Games have truly justified the sobriquet ‘Social Olympics’ with the amount of likes, tweets, pins, comments on major social networks. The International Olympics Committee (IOC) has partnered social media like Facebook, Twitter, Foursquare, Instagram, Tumblr, Google+ and so on.

The London Games will conclude on Sunday, August 12.