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Amazon launches online gaming studio, enters social gaming market
Amazon launches online gaming studio, enters social gaming market
By: iMedia News Bureau

Amazon, the world’s largest retailer is foraying into the ever blooming social gaming market with its latest venture. The Seattle based company has launched a social game development effort called Amazon Game Studios, as well as a game for Facebook called Living Classics.


In a post, the Amazon Games Studios team said, “Amazon Game Studios is exactly what it sounds like: a new team at Amazon that's focused on creating innovative, fun and well-crafted games.”

Living Classics is described as a “moving object game” where players visit storybook worlds of Alice in Wonderland, The Wizard of Oz and King Arthur. You must help a family of foxes that have wandered into these worlds and reunite them. You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families

The game is the first title released by Amazon Game Studios, a new team focused on “creating innovative, fun and well-crafted games.”

The social-gaming field is still dominated by Zynga, maker of addictive games such as Farmville and Words With Friends and their various spin-offs. Amazon’s creation of the San Francisco-based social-gaming unit comes as Zynga has experienced investor revolt. The company has been struggling since going public in December.

Amazon also revealed a service called GameCircle, which connects online players and competes very directly with Zynga's multiplayer platform ambitions, which it's building out through its Zynga.com and With Friends initiatives.

Can Amazon’s venturing in the social gaming market be turned out as a viable business model? Amazon has big ambitions with platforms such as its App Store and the Kindle tablet. It will supply ample games for its Kindle tablets.

Social gaming and mobile games are currently ruling the smartphone world. Indian gaming companies are also leading the highways with their games topping the app chart. Created by Mumbai-based Games2Win, the app Parking Frenzy is a mobile game has emerged as topmost app across UK and US.

A clutch of India-based mobile application development companies are emerging as trendsetters on the global stage. And these winners are across both productivity apps and gaming apps alike.