Member Sign In or Register
SEARCH SITE
Advertising
Publicis Groupe buys performance marketing agency Resultrix
Publicis Groupe buys performance marketing agency Resultrix
By: iMedia News Bureau

Publicis Groupe has acquired Resultrix, a digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe’s presence in India as well as its digital dominance.

Mumbai based Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.

Daina Middleton, Global CEO, Performics, said in a company statement, “Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”

Founded in 2008, Resultrix provides services like search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models.

It employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank, among others are some of Resultrix’s clientele

Srikant Sastri, VivaKi Country Chair for India said in a company statement, “India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors.”

Vidur Luthra, CEO, Resultrix said in a company release, “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”

Performics is redefining Performance Marketing by applying the principles of search to create highly optimized and participant-centered marketing solutions across all relevant channels, devices and screens. Since early 2011, Performics has expanded its presence and now operates in 18 countries; this new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.

This acquisition confirms Publicis Groupe’s ambition to accelerate its presence in fast-growing markets and develop its capabilities in digital in order to better serve its clients.