In order to strengthen its digital presence in India, mobile and digital communications group, Aegis Media has acquired performance and search agency Communicate 2. The term of the deal was not disclosed.
According to the deal,Communicate 2 will be merged into Aegis' iProspect, and the new entity will be called iProspect Communicate 2. Vivek Bhargava will continue to lead this merged entity as CEO.
Ashish Bhasin, Chairman- India and CEO South East Asia, Aegis Media said in a company statement, "Communicate 2 is India's pioneering search and performance marketing agency. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area."
Founded in1997 by Vivek Bhargava as a web agency, Communicate2 gradually transformed to a performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production.
Communicate 2 also offers services such as SEO, Search Marketing, Social Media, Analytics, Display, Video Content Creation, Mobile Advertising, Application Development, ORM and many more.
Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and International Businesses, including Travelocity, Aviva Insurance and American Express are some of its important clientele. The company has 2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.
Commenting on the acquisition, Vivek Bhargava, MD, Communicate2, said in a company statement, “My entire management team and I are very thrilled with this development, as this gives us a much larger canvas to paint on and gives us access to global tools, knowledge and the scale of the iProspect network. Globally over 35 per cent of Aegis Media’s revenues comes from digital, highest amongst all media groups, which made Aegis Media the best choice as our partner,” said Bhargava of Communicate 2.
Recently, Publicis Groupe acquired performance marketing agency Resultrix.
April 22, 2013, 5:55 am UTC
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