Digital media company Affle has announced that ‘My London Heroes’, the mobile destination (m.mylondonheroes.com) launched in partnership with Maxus & Hero Motocorp has achieved huge success, delivering over one million engagements in little over a week of the London Olympics 2012.
As a part of this campaign, Affle had created unique branded mobile destination on which Indian sports fans and followers of the London Olympics are able to access interesting, exciting & exclusive content related to the grand sporting extravaganza on their mobile phones. This campaign is being managed by Maxus, a leading media agency which is a part of GroupM.
Commenting on this success Unny Radhakrishnan, National Director Maxus India says, “Hero’s key target audience is male youth and this is the audience who is most passionately engaged with their mobile phones. This kind of an integrated campaign helps us reach out to this audience in a very unique way and we are very excited by the overwhelming response this campaign has been getting in such a short span of time. Being the best Indian performance ever at the Olympics has obviously ensured much greater user traction than what we had earlier anticipated to generate”
m.mylondonheroes.com offers exclusive access to fans wanting to keep up with the Indian heroes participating in the Olympics. Interesting articles and videos , interviews with athletes, their moments of glory and much more are made available in interesting sections like Hero@London, Hero Legends & Hero moments.
Commenting on this Sankalp Mehrotra, Regional Director, Business Development, Affle said, “With ‘My London Heroes’ we have created an exciting & unique experience for Indian sports fans keenly watching and following their stars at Olympics. We are also very excited by the early campaign trends of already having delivered over one million engagements and are confident of making this an even bigger success for both the fans and our valuable partners”
My London Heroes also enables Indian fans to access information about all aspects of the London sporting extravaganza which includes News, Exclusive Interviews, Quizzes, Schedules, Reminders, and much more.
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