With the market share of smartphones expected to grow from 2.3 per cent to a whopping 9.3 per cent by 2016, India is on its way to join the top five markets for smartphone shipments in the next four years, according to International Data Corporation (IDC).
The rise in smartphones has simultaneously given instant messaging a hit. Instant messaging platforms like Whats app messenger, Nimbuzz, BBM have become extremely popular these days thereby giving telecom operator its run for money.
One such popular cross platform IM service, Nimbuzz is eyeing to hit the 400 million user base mark till 2014, with India being their main market, reports PTI.
The Netherland based company has100 million users in 80 countries and 17 million in India. Nimbuzz also made into the big league of top 20 most reached internet companies in the mobile and web communications space. Nimbuzz claims to be the first Indian internet company to have achieved this. For the record, the company relocated its headquarters to India in 2012.
"With a 100 million strong user base, the target now is to double user base each year in the next two years to reach 400 million by 2014-end ," Nimbuzz CEO Vikas Saxena told PTI. He also expects a 25% market from India during this period.
He added that the company is working on a slew of new products to engage users and drive the user base. Saxena said the additions were Pan-India but increasing traction is being seen in regions like Delhi, Maharashtra, Karnataka, Kerala and Andhra Pradesh.
In terms of its user base it now has more than 10 crore users in 80 countries: Middle East (3 crore); India (1.7 crore); South Asia (1.4 crore); Africa (1.3 crore); Europe (1 crore); USA (6.5 crore). Being a cross platform communications solution has helped the brand grow its subscriber base. It offers Voice, Video, Data Sharing and Social Chat on a single platform. It also claims to be the only multi-lingual platform with more than 25 regional languages.
Nimbuzz offers free voice and video peer-to-peer calls, send instant messages and share data between all major communications platforms like MSN, GTalk, Yahoo!, social networks such as Facebook and Twitter, mobile platforms like iOS, Android, Symbian, Windows Phone, BlackBerry.
April 22, 2013, 5:55 am UTC
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