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Internet and television combine to form IPTV
Internet and television combine to form IPTV
By: iMedia News Bureau
 
 
Just a couple of years back Direct-To-Home or DTH service was launched in India. The service worked with a personal dish antenna in an individual home. This dish is used as a receptor of satellite broadcast programs. Likewise, after DTH we also had High Definition TVs of HDTVs which helped gain more clarity of picture merged with much better audio level and quality. The DTH phenomenon also saw IPTV gradually crawling in the Indian subcontinent. IPTV or Internet Protocol Television or commonly known as Internet TV is here to stay just like the DTH service. It is basically the convergence of internet and television to give the viewer or consumer a total digital experience with immense picture clarity and good audio levels. 
 
But what can we see on internet TV and what exactly is needed to use this service? A simple answer to this would be that it covers both the normal TV as also the stored videos. The playback however requires either a personal computer or a set-top box connected to your television set. A lot of big players have been manufacturing internet TV sets but the service has yet not picked up the required pace. Moreover there are a limited number of internet TV service providers available in India. However this service and the TVs are very popular in the UK and US. In fact in the UK, Audi, the luxury car brand, will be the first advertiser to run a video campaign of its A7 Sportback model on internet TVs. It is not just the advertiser here playing the role but it is also the medium which is unique.
 
Sony’s unique campaign for its Bravia range of television called ‘Television Redefined’ on the other hand helps the user to explore and understand the story of the convergence of internet and TV. But the fact is that Sony is not the first player, two biggies who have already ventured into the world of internet TVs is Samsung and Panasonic. Even though these three are stiff competitors but it is this product, an internet TV, which is their next marketing challenge. Each of them are very eagerly trying to captivate not just those eye balls but also to grab ownership of the overall television watching experience in a home. 
 
Like DTH players joined hands with channels and other production house to provide them with exclusive High Definition content, the scenario is somewhat similar in the case of internet TV manufacturers. As IPTV is a completely new territory for the TV manufacturers, they are desperately striving to join hands with content owners and providers. Sony has been collaborating with a lot of internet tycoons like Facebook, Twitter, eBay, etc to develop some smart applications for its Bravia range. Manufacturers have also gone ahead and run campaigns and contests to make the best apps for their brand and the winner takes home a huge sum of cash. 
 
When Mahanagar Telephone Nigam Limited or MTNL, as it is widely known, introduced India’s first IPTV service in Mumbai, it had to face a lot of issues. The people had myths about the entire technology which was not cleared for quite sometime. However once the consumers understood the service, the packages, the extra benefits, there was no looking back for the IPTV service in the Indian market too. Infact they realized that IPTV is a platform to provide number of services such as infotainment, video on demand, accessing information from the net, etc. The addition of different productivity equipments like mass address and interactivity system, tele-education services, etc happens later. What was earlier just an imitation of the west has now become a way of life for a lot of households! 
 
Across the world, it has always taken sometime to experience and adapt to the change, be it leadership or the entire governing system. Similarly in the vast field of technology, every day there happens to be an invention which is gradually accepted by the people. This is exactly what the case of IPTV and DTH has been for India.

Tags: DTH, IPTV, Sony, Samsung, Panasonic, Audi, MTNL, broadband, Internet, HDTV