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Hiroto Ebata of Coca-Cola Japan at iMedia Brand Summit Goa
Hiroto Ebata of Coca-Cola Japan at iMedia Brand Summit Goa
By: Namita Ved

iMedia Brand Summit Goa 2012 was indeed one of the most prestigious gathering in the Digital Marketing & Advertising fraternity.  145 CMOs & Sellers (service providers, publishers, agencies) gathered for 3 days at the luxurious Grand Hyatt in Goa for the 2nd edition of this summit. This gathering was meant to connect various Brand Marketing heads with Senior digital media professionals in a conducive environment where networking was the core purpose hence building strong connections to leverage their business. Meant only for the senior rung of organizations & brands, the gathering maintained its niche & elite trademark hence making it the ultimate destination for discussions that would enhance the growth of digital media in India. For those who missed it, iMedia Connection is making sure the entire video coverage is sufficient enough to catch all the action of classic speakers & keynotes which were delivered here!

First up is one of our keynote speaker – Hiroto Ebata, Vice President, iMarketing & System Innovation, Marketing & New Businesses, Coca-Cola Japan. With a legendary brand like Coca-Cola, Hiroto showcased how this drink connected with consumers through various initiatives, their ‘Open Happiness’ tagline which stays standard in all markets, usage of a mobile campaign in Japan, etc. View this video to know how this brand created a powerful impact & continue the legacy of Coca-Cola around the globe.