Writing this post excites me as its about a personality for whom a zillion adjectives might not suffice. iMedia Brand Summit Goa 2012 witnessed its best keynote delivery by a Global Business Celebrity, Best selling author & CEO of The Hayzlett Group – Jeffrey Hayzlett. Known as a maverick marketer & for his cowboy style, Jeffrey has had a massive track record of keynoting globally. Jeff’s energetic & enthusiastic attitude makes him a dynamic speaker. His content was designed to set the perfect tone for the 3^rd day of the summit; one that truly inspired & engaged the audience.

Jeff extensively spoke about excerpts from his 2^nd book – Running The Gauntlet which provided insights to what marketers & leaders would look forward to. His former experience at the Eastman Kodak Company was often spoken & the challenges he faced during his tenure. His keynote addressed pointers every leader should note for his brand & I could sum it up in 3 words – Vision to see ahead of times, Courage to adapt change or DIE! & Passion to drive it all.     

While the iMedia attendees can refresh their memory by seeing this video, I’d strongly suggest everyone to watch this keynote at least once! An active twitterer he is, do not forget to tag him while tweeting about this video! @JeffreyHayzlett is where one can connect with him.