After officially being acquired by Facebook last week, Instagram has unveiled its latest update to its platform. Instagram mobile website has undergone a facelift for its mobile photo pages.
The photo sharing app has updated its mobile pages to look similar to Web based photo pages thereby making it easier for people to interact with pictures without using the official Instagram app. This broadens the ability of non-Instagram users to view your Instagram content.
"Our new mobile photo pages have a look and feel consistent with the web-based photo pages and make it easier for your friends to interact with your photos when viewing them outside of Instagram on their mobile device," Instagram explained on its company blog.
The latest mobile website update allows others to view, like, and comment on your Instagram photos from a mobile browser but outside of the Instagram app. It also links for easy transfer to in-app.
Instagram's Web and mobile updates have been rolling out slowly, beginning with an upgraded desktop version three months ago. The update allows co users to comment and likes on photos. It also enhanced the size of images which means a benefit for iPad users.
Furthermore, users can go directly from the mobile photo page into Instagram with the “Open in App” button. It automatically launches the Instagram app, be that on Android or iOS.
Instagram is gradually letting third party apps to access it as until June the app was entirely mobile centric. A deeper web presence is expected from Instagram owing to a complete acquisition from Facebook.
Facebook has announced in April that it will buy Instagram for a whopping $1 billion. Owing to a nose dive in Facebook’s stock prices the cash plus share offer ended up being worth $701 million.
The company echoed that it will be continuing to grow the business separate from Facebook itself, but also spoke a lot about “new experience” the two can “build together,”
Instagram's team recently celebrated the 5 billion photo shared through its photo app. Also Facebook CEO, Mark Zuckerberg announced at an event that Instagram has crossed 100 million users.
The Android and iOS apps got a boost in August when the of the photo-sharing app introduced an interactive "photo map" feature that plots where users' images were taken.
The app is still the only way to explore more photos and find people to follow. Even though the web features are becoming more powerful, the app is going to remain the center of the Instagram experience for the foreseeable future.
This change brings consistency across the mobile web and desktop web experience, broadens the potential mobile audience beyond the app, and still maintains the centrality of the app.
April 22, 2013, 5:55 am UTC
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