A new start - Haunted - India's first stereoscopic 3D film
With the ever progressing technology, our everyday lives are now on the run with new products and innovations clustering to get an entry in our households. Transformation needs innovation which in turn needs a significant platform and a proper usage. Every new technology is ephemeral as there is a constant revolution taking place in terms of science and electronics. Everyday there is something new available in the markets and the brands give in their best shot to grab our eyeballs on them.
Today, a normal family comes together when they are dining or on an outing or perhaps when they are watching television. And the smart guns of the electronics and telecommunication have been using this daily activity of television watching as their primary tool. Almost every big electronic brand worldwide has been on the go to provide something better to the consumer. The technology boom has already resulted in a switch from the traditional CRT sets to LCDs, LEDs and Plasmas. With this came the transition of normal standard definition television or SDTV to high definition television or HDTV. And they are now presenting the era of 3DTV!
What was the need for the phase shift from HDTV to 3DTV? Well, it’s the consumer that demands more and it is also the brands who throw in products with a difference to them. If we take the instance of the Indian market, Samsung was perhaps the first player who dared to venture into the traditional Indian household with the 3D television phenomenon. The electronics giant came up with its 3D range of flat panel televisions sometime in the first quarter of 2010. It was only after this that the other contenders like Sony, Panasonic and Toshiba came up with their 3D televisions.
Recently, LG has been promoting its 3D range including the Infinia series with a lot of hullabaloo. Its television commercial has been showing the comparison between the average 3DTV and LG’s 3DTVs. Even if you go through the brand’s website
, it has a detailed comparison of its 3DTVs with other brands. According to its website, other TV sets have battery powered 3D glasses which need to be charged time and again but with LG, there is no need for charging. Now, that is just one aspect and it has listed similar other points for better comparison.
A pertinent query arising here is that what is the reason for this sudden craze of 3D televisions in a country which enjoyed the cable network until the DTHs arrived?
One prime reason for this positive outburst is Hollywood. A lot of movies have been offered on the platter to the Indian audiences in the 3d format. With movies like Avatar turning out to be one of the top grossing Hollywood movies of all time has set a trend of 3D movies. On the same lines, Bollywood producers and film-makers are wooing the Indian audiences with the 3D experience. This was clearly visible with Vikram Bhatt’s movie ‘Haunted’ which was touted to be India’s first stereoscopic 3D movie and was also shot completely in 3D. The current year promises a large chunk of 3D movies coming out not just from Hollywood but its Indian counterpart as well. With flicks like Spiderman 4 and Transformers: Dark of the Moon being shot in 3D, the fans of the two franchises are in for a treat and there are many more films coming soon.
But can an average Indian think about affording 3D LED TV or 3D HDTV or 3D Plasma? Today, the consumer’s choice and his perception are changing not according to his need but as per his earning capacity. Thanks to a thousand financial institutions, malls and retail outlets, a common man can easily get home a 3D TV set of his choice. In India, 3D TVs are ranged from anything between Rs. 80,000 to Rs. 2,00,000 and more depending on the brand and its exclusivity. And with a million schemes available in the market, these televisions are made available on installment plans.
We wonder after HD, 3D what is next! Now that motion gaming is available in mobiles, one could probably speculate that the next era of television could probably be related to motion sensors or 4D reality!
Tags: 3D, Samsung, Sony, HD, India, LG, Infinia, transformers, Spiderman, Toshiba, Panasonic, LCD, LED, Plasma