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Number Crunching Facebook
Number Crunching Facebook
By: iMedia News Bureau

Compelling argument backed by numbers on why brands can no longer ignore Facebook in their marketing communications

  
From Geek to God - Mark Zukerberg scripting the most exponential rise in user base in history.
 
Unlike other Silicon Valley startup success stories from Apple to Google, Facebook did not being in a garage. Instead it was born in a dorm room (now made famous by the film The Social Network) in February 2004. By December, it crossed the unprecedented landmark of reaching over a million users.  
 
This was however, the beginning of the most exponential rise in user base in history. Exactly a year later in December 2005, its user base rose to 5.5 million active users. Another year later, December 2006 it rose to 12 million. Less than a year later, in October 2007 the number of users multiplied over four times to cross 50 million users. It took less than a year to double up reaching it in August 2008. By Jan 2009, it reached 150 million users, multiplying at such exponential pace that by the December of the same year, it had reached over 350 million active users. In July 2010 it crossed 500 million users after which it stopped putting a number count on its site. 
 
Now consider its other statistic. Of its 500 million active users, 50% log on to Facebook in any given day. The average user on Facebook is connected to 130 friends and totally users spend a whooping over 700 billion minutes per month. In terms of activity, there are over 900 million objects on FB that people interact with e.g. fan pages, groups, events, community pages etc. with an average user connected to 80 community pages, groups and event. An average user creates 90 pieces of content every month with a total of over 30 billion pieces of content (links, news stories, notes, blog posts, photos etc.) shared every month on FB. 
 
Though FB started in the US and for years the majority of users were from that country, today about 70% users of Facebook live outside the US. And though at 25 million active users, India is just 5% of the total Facebook user base, compared to 30% from the US, it is a number that is slated to grow more exponentially than the growing numbers of users on Facebook totally, considering the rapidity with which internet usage is growing in India. 
 
For the marketing profession, the greatest news is that FB is not just a social networking portal, but is a platform where many other small services and products can dock into. Today, entrepreneurs and developers from over 190 countries build on Facebook Platform with people on FB installing 20 million applications everyday. Every month over 250 million people engage with Facebook on external websites. 
 
Ever since the launch of social plugins in April 2010, an average of 10,000 new websites integrate with Facebook everyday giving an entire new dimension to these small sites which turn themselves social this way. Over 2.5 million websites have thus far integrated with FB. 
 
Not just this, but with mobile calling the shots, FB has also gone mobile and today over 250 million active users access FB through their mobile devices, a number that is again expected to see an exponential growth. Another interesting fact is that people who use FB through their mobile devices are twice as active on FB as those accessing it on other devices. Today, there are over 200 mobile operators in 60 countries that are working to deploy and promote FB mobile products. 
 
In the face of such overwhelming statistics, it becomes a rhetorical question to ask whether a brand should be on FB. The answer is a statistically overwhelming and emphatic YES. 
 
Tags: Facebook, FB, social web, social plugins, mobile users, silicon valley