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Exclusive: Presenting Sav Evangelou's Closing Keynote at ad:tech New Delhi 2011
Exclusive: Presenting Sav Evangelou's Closing Keynote at ad:tech New Delhi  2011
By: iMedia News Bureau

Sav Evangelou, Executive Creative Director - Digitas UK was the closing keynote presenter for ad:tedh New Delhi 2011. He began his keynote by emphasizing that marketers have to re-evaluate their view on advertising to create reasons for brands to be more engaging and hence the title of his presentation was “brands have to earn the right to play a role in people’s lives”. He drove this point through his top 10 tips which were supported by case studies of brands like Ariel, Head  & Shoulders, Nissan, Oral-B, Shell, Land Rover, Lacoste and Snickers. His presentation challenged the process by which marketers assess and buy digital advertising.

iMedia Connection India presents the second keynote of ad:tech New Delhi 2011. 







To view the earlier keynote, Click here - Babs Rangaiah , Unilever