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June 30, 2011, 4:47 am UTC
Around ninety percent of visitors, if not more, coming to your websites take the search route.
The route which begins with searcher's typing out a word or a set of words related to the information she is looking for ends at the webpage which, according to a search engine, contains most accurate information on the searched term or phrase.
A searcher may take intermediate steps of reading the title tag and description tags, and clicking on the next page link, but it ends always on a page listed on the other side of any of the links the searcher decided to click. At times, when a searcher is not aware of its intent or the pages are not well optimized for the search term (s), the process falls in a loop – searching one keyword after another and another until the result, which the searcher is looking for, is found.
It may not be a good sign, if your prospects are falling in this loop, as they might get frustrated and choose an alternative product or may go to your competitors. Either of the two is not a desirable course of action of a prospect, so it is better to optimize your website content.
Optimizing content for search engine visibility
Before we talk any further, let’s establish the paradigm. When we talk about website content optimization, we strictly talk about the content piece visible to the users, not about the HTML code, at the backend, and I understand you have your keywords handy.
Length of an Article
The length of the article also plays an important role in search engine listing. After the Panda update, a content piece which is less than 400-word long will not see the light of the Google first page, so an article must be that long. But for optimum effect keep the article between 600 and 900 words. You can post longer articles as well, but only occasionally.
Proper Use of Keywords in Tags
A title tag, heading tags (H1, H2, H3, H4, H5, and H6), strong and italics tags, a unique one alt tag per image are the tags that we use in the content body, which is visible to the readers. Make sure you have your main keyword in all these tags.
Use your main keyword as early as possible in the above given tags. Make sure the length of title tag does not cross 69 characters (including space), and heading tags also should not have unnecessary words. Keep them short and crisp in less than 100 characters, including space.
Keyword in body
Try to include your main keyword once in the first 50 words of the article body, and if not, then in the first 100 words. A keyword should also be repeated once in the last paragraph of the article, and once per hundred words in the rest of the body of the article.
Links in the article
Following the above tips will keep you among search engines' favorite, and whenever a prospect search for a relevant keyword, the search engine will display your page, as a reward for taking time out to optimize your webpage.
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